Research Blog: Commercial Conventions

Commercial Convention

For my commercial I will be doing Vans. In these commercials, the audience may see the people taking 

part in something physical such as skateboarding. The people within these commercials are usually 

dressed in casual clothing such as jackets and jean pants. Their appearance themselves are usually slim 

people. Not the athletic type of people slim but slim such as gamer. You may see the setting on these 

commercials in places such as skateparks or in wildlife areas such as a forest. It is usually taken during
 
the sun down time for the background setting. Which gives off a relaxing mood for the audience. Some

props that are in these commercials include skateboards, objects that you can do tricks on skateboards 

with, backpacks, and other people in the background. The people in the background of these 

commercial are usually blurred out so the audience don't lose the attention what is being advertised to 

them. This method draws more attention to what is actually visible & being shown. The commercials 

include the vans slogan "off the walls." This slogan was originally made in the mid '70s. It was a slogan

that skateboarders used when they were landing new tricks. Almost as if they were literally skating off 

the wall. Vans is a worldwide company that produces a variety amount of clothing. They are most 

known for their shoes low and high tops (especially their checkerboard vans). Vans produces almost 

everything someone can think of shirts, jackets, joggers, sandals, & backpacks etc. 




Image of the slip- on checkerboard shoes by Vans.




Image of the Vans slogan "off the walls" on a skateboard. 













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