Critical Reflection Questions


1. How does your product use or challenge convention AND how does represent social groups or issues?

Throughout my commercial, I included 4 different clips of me on the skateboard. Two of which is me doing a trick. The other two standing on the skateboard representing the Vans. My commercial would attract other skateboarders. This means social groups that skate would like my commercial on Vans.

 

2. How does your product engage with audiences AND how would it be disturbed as a real media text?

Throughout my commercial, I played a sound called "skate." Which is a sound that I found of an app called TikTok. My reasoning for that is so that the audience does not drift off or get bored watching my commercial. They are human just like me and I know what its like to experience a thirty second commercial that isn't intriguing. I tend to do something else like go on my phone so I included this sound hoping that the audience would be more engaged to the video. Also, which is why I kept my commercial straight to the point. I believe my commercial would be distributed to real media as persuasive as I am trying to get more people to buy the product Vans. 


3. How did your production skills develop throughout this project?

Throughout my commercial, I believe that my production skills have greatly improved. This project has allowed me to discover the editing tools on my iPhone. Through my phone alone I was able to edit the lighting in the clip it allowed me to touch on the things such as the light: exposure, brightness, contrast, shadows, etc. Also, using an app called "iMovie" I was able to edit certain parts in & out of the clips. If wasn't for this project I would've never discovered the editing tools given to me through my phone alone.


4. How did you integrate technologies software, hardware, and online - in this project?

For this project, to be made I underwent 4 simple steps. The first step was to record the commercial on my iPhone. The second step was to edit the commercial using the editing tools in photos on my iPhone as well as "iMovie". The third step was to upload the edited video to YouTube. The last step was to embed that video from YouTube onto blogger.com




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